Make Games That Matter - Games Beyond Entertainment

Games are great at distracting us from the real world but interactive entertainment is also a media that can express our deepest emotions and most sensitive thoughts - helping others to explore and cope with their own inner world. Games are also a powerful tool to communicate and teach complex ideas - they can even drive social change.

In this talk, Imre Jele explores the best examples of games with purpose and meaning beyond pure entertainment and puts forward a case of why learning the skills to create games-beyond-entertainment is also a crucial tool to create entertainment.

Recommended for ages 14+, particularly suited to those working in games or interested in a career working in games (aged 14+). Anyone under the age of 16 must be accompanied by a ticketed adult.

Pay What and If You Can £0 / £3 / £6 / £10

The Auditorium, The Forum

Imre Jele is a lifelong gamer and game-creator. He is an expert in creativity, prototyping, game design and creative production.

Throughout his colourful career, Imre has worked on a wide range of game genres and platforms. He was Head of RuneScape. He co-founded and was Chief Creative Officer of Bossa Studios - winner of multiple BAFTA and other awards, creator of Surgeon Simulator and I Am Bread. His most recent focus is on novel storytelling through gameplay and immersive experiences both in video games and real life.

He’s passionate about cooperation across various media and art forms. And he’s known for promoting innovative and collaborative creative approaches within development teams and including the audience.

Imre is on the board and advisor of multiple companies and non-profit organisations. He provides creative and creative production services to various games and other entertainment companies. He is currently building a brand new games studio, creating new games in secrecy for now.