NGF is back 23-30 May 2026 - Full programme is live, grab tickets for special events and see what's on now!

Stamina Is Key: How to Build a Sustainable Studio

Sorry, you missed this one!

5.15pm - 6.15pm : The Auditorium

Careers Industry Talk
  • Parking
  • Disabled parking
  • Wheelchair access
  • Hearing loop
  • Toilets
  • Disabled toilets
  • Changing places

The Forum, Millennium Plain, Norwich, NR2 1TF

01603 727 950

Stamina beats hype: what Steam market data reveals about building a studio that can keep shipping until the breakthrough happens.

We used Steam market data to explore a simple but overlooked truth of indie development: longevity is a competitive advantage. While breakout hits make headlines, the broader market pattern shows that many teams stop after an early release — often before they’ve had enough chances to learn, build an audience, and refine their production pipeline.

This session reframes success as a repeatable process rather than a single roll of the dice. We’ll look at what the data implies about release strategies, why smaller and more focused projects can support sustainable iteration, and how each launch can compound your skills, visibility, and community trust.

You’ll leave with practical ways to protect your energy, reduce risk, and plan a studio roadmap that’s built for multiple releases.

Recommended for ages 16+. For adults, students and game developers.

Pay What You Can £3 / £6 / £10

The Auditorium, The Forum

Dr Ross Burton is a data scientist and the technical co-founder of Game Oracle. With a background in pattern recognition and statistics, he helps indie developers navigate the Steam marketplace by turning complex data into actionable insights. Alongside his co-founder Jennie, he is on a mission to help indie creators build sustainable, data-informed studios.