Q&A with the NGF Producer

2026, Events, Norwich Games Festival

What does the next level of NGF look like?

We recently sat down with the brains behind Norwich Games Festival to get to know her and for a sneak peek into what's in store at the 2026 Festival!

Ellie Intro

What have you learnt about NGF

What to expect at NGF26

Top picks of NGF26

Why does Norfolk love games?

The future of NGF

Advice for working in the industry

Preconceptions of NGF/the games industry

Favourite game ever?

Game recommendations

Hi Ellie

Firstly, introduce yourself for those that don’t know you...

Hi everyone! So, I’m Ellie and I have the absolute privilege of being the Event Producer for Norwich Games Festival at The Forum. That means I get to meet loads of amazing people who are involved in making games and working in or studying games and tech-related areas. I then get to coordinate all the connections into a week-long Festival in May, which thousands of people, of all ages, come to enjoy and learn from.

I’ve loved playing games ever since getting a Commodore 64 for xmas as a child. I’m a big fan of RPGs, puzzle games and rhythm games, but will generally play everything. I also love playing tabletop games.

Something to know is that [I've heard] I'm quite competitive!

Ellie at the 2024 Diceni event

What have you learnt about Norwich Games Festival

The games industry is so rich. Coming from a background in education (I taught at a Sixth Form College for over 15 years), I know just how valuable the creative and tech industries are; on a regional, national and international scale, they support our economy, and have an incredible impact on people.

The number of skills developed studying games, from problem solving, critical thinking, communication and confidence, is fantastic.

Norwich, and the wider region, is a key-player in developing the next generation of the games workforce and businesses in the area. It’s a wonderful opportunity to bring a programme of immensely FUN events to the city, whilst also highlighting the fantastic impact the industry has on individuals, organisations and the community.

What can we expect from NGF26

Alongside our super staples, The Game Cave, Game Jam, Ashens and The Big Quiz, indie developer and education zones, there will be a host of new activities and events to get involved in. We’ll be hosting app development workshops, audio in games talks and various sessions on how to create your own digital and tabletop games. We’ll explore the psychological and emotional aspects of games, such as how games can help you make friends and keep them, and what Tamagotchis can teach us about death...

We will also be hosting the Relaxed Day on Tuesday 26 May, a day ideal for those with SEND barriers. We will be running the full festival but at a controlled capacity so that attendees can experience Norwich Games Festival in a comfortable and inclusive way. There will also be SEND-themed events throughout the week.

Norwich Games Festival 2026 will kick off with a gaming tournament on the 23 & 24 May, hosted by the Albion Games Cafe. We’ll then welcome back the Trader and Collector Day on Bank Holiday Monday. It’s then everything games between Wednesday 27 and Saturday 30 May.

We know you can’t be biased, but what are you especially excited for

I’d love to list everything, but if I were to pick a few specifics I’d have to say that I am thrilled to announce the new Gaming Lounge, which will be a comfy and relaxed area to play tabletop games; the idea will be that anyone, whether young or old, a seasoned gamer or total newbie, or whether part of a group or attending alone, will be able to join in a game and enjoy a new experience with new and wonderful people throughout the week.

I’m also super excited to have WiFi Wars back, this time at Norwich Playhouse on Thursday 28 May. There's a family-friendly matinee and an adult-only show on the day. The games are always different, so you could even come along twice!

We’ve got fun, educational, industry and community-focused talks and workshops, and I’m really excited to welcome such a talented and experienced collection of speakers and hosts to the Festival. Not only that, the value that people get from attending is always massive, and feedback from previous events highlights just how beneficial attending these sessions and meeting the practitioners can be. For example, we’ll be welcoming Festival Patron Melissa Phillips along to discuss Games Leadership, Sam Read-Graves will be exploring how to start a games studio and Imre Jele will be looking at how to make games that matter.

It’s definitely worth checking out the programme in March to see the full range of events!

East Anglia has loads going on; there are lots of games and tech businesses and studios based here, and it’s also a great place to live for people working remotely.

Almost 6% of the UK’s digital games workforce is based here and it creates a lot of buzz and community.

The gaming culture in Norwich is brilliant, large numbers of students study games and games-related courses in the area as there’s great access – not all regions have the amazing provision we have. We’ve also got universities that value the games and tech sectors and are doing huge amounts to support the regional and national economy by nurturing the next generation of talent. They also support community events, which further highlight the importance of pursuing careers in these sectors.

When you’ve got so much going on in such a bustling place, it’s great to offer a platform such as Norwich Games Festival to celebrate it.

What does the future of Norwich Games Festival look like

Positive, welcoming and transformative.

Since joining The Forum in 2024, I’ve lost count of how many times people have fed back that Norwich Games Festival has prompted them to take action and transformed their lives. It might be sparking a connection with a future colleague, or it could be realising that the hobby you’ve spent your free time engaging with is actually a viable career path.

Going forward, we’ll be seeing a lot more around how digital gaming technology is used to improve people’s lives and how we can use it to give better access to all players. Gaming has the potential to be universally accessible, and advancements in technology mean that developers can produce games that can be enjoyed by everyone, even those with barriers. Technology moves quickly, and along with the positives, it is easy to leave people behind. Therefore, NGF can be a place for the elderly, vulnerable and those with limited digital literacy to get advice and guidance on how tech can enhance their lives and also how to access it.

Let’s not forget the power of social gaming too – digital, tabletop and physical games can bring people together, create connections and build communities. Norwich Games Festival is a platform that can support social interactions and can generate a sense of belonging through shared interests.

What advice would you give to someone looking to work in the industry

If anyone is looking at studying games, a career in games or to diversify their skillset, they should come to events like Norwich Games Festival to meet the people currently working within the industry.

The community in Norwich is friendly, helpful and open to collaboration – it's a perfect place to get advice, guidance, and make connections in the region.

One of the biggest obstacles for young people can be confidence, so attending an event like NGF, in a safe and comfortable setting is a great place to build communication and networking skills – essential for any professional toolkit. We’ll be hosting networking talks and workshops across the week, which are perfect for those who find the thought of putting themselves out there a bit daunting!

 

What preconceptions of NGF and the games industry would you like to challenge

I don’t play games so NGF is not for me

There are so many types of games that I really do believe there is something for everyone. It could be a fast-paced, exciting game that you play with friends or a card game designed to support young children with SEND to develop emotionally and socially. One of the nicest things I hear is when people say they are going to keep playing when they get home / make gaming a regular thing – you see it a lot with families who sit down to tabletop games together.

Games have no value

Firstly, games-based learning is vital to improving recall and enhancing participation, performance and to achieve in the classroom. Secondly, it’s a false narrative that playing [video] games is bad for you. Dungeons and Dragons was at the centre of a panic back in the 1970s as it was [wrongly] linked with the occult. However, imagination, creativity and social engagement are incredibly powerful tools that are linked to problem solving, critical thinking and improving mental health. Of course, sitting down for hours on end, eating unhealthily, staying up late and not getting enough sleep are real issues. It’s all about moderation and ensuring that when you game, you game healthily and always ensure you move, eat and sleep well. Being kind to others is something we should all practise, whether online or in person, and not just when gaming.

The industry is in decline so there’s no point pursuing a career in games

Studying games is great for developing skills, whether you are making or playing. It’s interesting to see just how many sectors employ games graduates in their workforce; you see them in VFX for film and TV (lots of visual effects staff are game devs and computer science graduates), architecture, medical science, heritage and digital mapping, software and app development for GLAM (galleries, libraries, archives and museums) and finance, to name a few.

What’s your favourite game ever

This is the worst question ever! My top ten changes frequently, as there are just so many amazing games out there.

Ok, let’s start with tabletop games: Carcassonne, Labyrinth and Uno.

Physical games, I love playing basketball and used to really enjoy watching test cricket.

Video and computer games... so difficult, we will revisit this in a whole separate article. But for now...

5. Metal Slug

4. Contra

3. The Secret of Monkey Island

2. Fire Emblem: Radiant Dawn and Path of Radiance

1. The Legend of Zelda: A Link to the Past

What’s a new game you would recommend

I am loving smaller indie games at the moment; I loved Donkey Kong Bonanza, Mario Kart World, and I’ve just started Metroid Prime 4 (a bit Switch 2 heavy, I know), but I’m really enjoying playing some smaller and slightly older titles. I backed the Kickstarter for Thimbleweed Park back in 2016 but have only just sat down to play it – I'm loving it, by the way and have so much dust 😉 - but I’m terrible for buying games and then not getting to them for a while.

One of the standout games of 2025 for me was Paper Trail. It is fantastic. The game is absolutely stunning to look at, and the mechanics are so inventive and fun. You ‘fold and tear the screen’ to create new paths to guide your character and it’s a really engaging experience. It’s no wonder that the developers, Newfangled, received so many accolades. I would highly recommend it.

Newfangled launched Paper Trail at Norwich Games Festival in 2024